Vacation

Here is a great idea from JWT London. Makes me wonder why no one saw this before. When it's time to pause, grab a Kit-Kat.

The wildest, weirdest business on Earth

Advertising has to be the strangest business today. Who would imagine that people with no experience can dictate millions of dollars of marketing. Or that subjective views weigh more on decisions than proven facts. It's a business where perception is rarely reality and reality is perceived correctly.